Transitioning into the Portfolio Project

 We have finally begun the most important project of the year!! As soon as this project was assigned I immediately knew what genre I wanted to do: Horror! We did some research on film openings and these notes that I took really helped me figure out what it was exactly that I wanted to do. 

To develop purpose, I would like to create mystery or allude to conflict, establish tone, and establish setting/background. I think that these strategies will work best for my kind of film and although I don't know exactly what I'm doing yet, I have gotten inspiration from other film openings during my own research and the nearpod we were assigned. 

The film opening that stood out to me the most was Ladybird and I would like to mix some of those stylistic choices into my film. I started out by researching A24 horror film openings since I thought that might be useful and I actually got a lot of inspiration from 2 modern horror films, "X" and "Pearl." I really enjoyed the artistry behind each of these and liked how they incorporated the time period into them. I also liked the pacing but I think since I only have 2 minutes for this project, I won't be able to do something like that. Also, I like how unsettling the character pearl seems right off the bat, so i'm definitely going to establish the characters in my film opening to be off putting because I think it adds so much context to the film.

I think i'm definitely interested in making the movie take place in the 70s or something like that. I also really enjoyed how in the opening for X, the film begins as a square and then expands to the rest of the screen. I want to incorporate that into my opening. 

I'm also planning on creating mystery mainly using mise-en-scene elements and sound. I think that those 2 things can really make or break this opening and by creating a mysterious and scary environment with the setting, set design, props, will really help establish context and a background for the viewer. And the mysterious soundscape will be difficult to tackle, but I think that the horror genre has established some common conventions that will help guide me a little.

Blog Posting - Music Marketing #2

 

This is the process of how my group and I filmed our music video!

Blog Posting - Music Marketing #1

For this project my group was assigned a music genre and 3 songs, and had to create a marketing campaign for a new music artist/group. So far, we have created the band name, the band members, logo, music video storyboard, their inspiration as a band, branding and their internet presence and social media. 

We got the genre alternative and picked the song '15 step by Radiohead' as the bands first release. We made the music video that we are going to film later this week, a storytelling style with the narrative following the lyrics of the song.

The name of the band is 'Flicker and Fade' which we picked because it's meant to represent the idea of the fleeting moments in life​. The logo was made inspired by indie bands in the early 2000s 

The band members are 4 people: 2 guys and 2 girls who come from different parts of the world. They are all individuals with troubled pasts, who came together hoping to release their music to bring some good into the world. 

We based the storylines of the members off of other troubled artists in the industry, for example, Lana Del Rey, who struggled with alcoholism all throughout her teenage years. They also admired how Jim Morrison incorporated poetry into his music and art, so they like to add a cinematic element of storytelling into their music videos and songs​. 

We are planning to use the logo of the band as inspiration to further develop merchandise for the band like physical music including vinyls, cds, and cassettes, and apparel.

We have an overall idea of what the band represents and their ideologies, for example, they aren't afraid to speak their mind or get controversial with their fans, in terms of politics and the state of the world, which is derived from other bands like rage against the machine who were known for being very vocal about their beliefs. They have a liberal leaning ideology and make it abundantly clear during interactions with fans during concerts and through social media.

Their live shows take place in small and iconic venues for example, Tower Theater, Philadelphia which David Bowie and Thin Lizzy had recorded concert albums on the stage, and the Rolling Stones and Oasis had performed there.

This week my group will be filming the music video and hopefully will have it edited by the end of the week. We plan on getting the powerpoint done in the next couple of days so we can be organized. I am really excited in how the project is going and am happy with how it is turning out so far!

Genre Research Blog Activity

Westerns

Western movies are probably one of my favorite genres of movies, so I wanted to research this genre so hopefully you will appreciate it too!

What is a Western? By definition, A Western movie is a film that's set in the American West and tells a story about the frontier's spirit, struggle, and demise. Westerns used to be very popular in the 1940s to 1960s and has been called the "Golden Age of the Western", however, the genre has gotten significantly less popular for a number of reasons, and now they aren't produced as often anymore. Some of the reasons include that Sci-Fi was rising in the 70s, which is ironic since the movie 'Star Wars: A New Hope', was marketed and labeled as a space Western. Another reason is that after years, people realized that the peak of Western cinema had already passed, and the bar was set too high. It was difficult to compete with what had already been done, but even today, popular film makers like Quentin Tarantino still try to revision and create their own Westerns.

'The Hateful Eight' by Quentin Tarantino is an example of a modern Western that was made in 2015 that includes many of the genre conventions of a Western film.

Genre conventions (content): 

Westerns are typically set in the American West, including deserts, mountains, and frontier towns. The movies take place from the late 19th century to the early 20th century, capturing the era of westward expansion and the California gold rush. The character types include the hero, anti-hero, sheriffs, Native Americans and the villain. The hero is usually a gunfighter or cowboy who works outside of the law but follows their own personal morals.Women are typically portrayed in traditional roles like saloon owners or are depicted as love interests. Native American characters portrayal has changed as time has gone on but can vary from being warriors to hostile enemies.

For example, in the film 'Cheyenne Autumn' by John Ford, Native Americans are depicted as complex characters who are fighting injustice during the challenges of westward expansion.

A lot of the the time, Westerns include a common theme, which is the fight between good and evil. There is the moral question of right versus wrong, that often happens in confrontations that test the characters morality. Another convention that is commonly seen is conflicts between settlers and Indigenous people. Since a lot of Westerns take place during westward expansion, there is going to be conflict within the people that are encountered by Native Americans. Many stories also revolve around personal vendettas or seeking redemption. This leads to usually avenging something at the end of the film. The plot usually includes a crime being committed, and then chasing down the vigilante, and ending in revenge. Westerns will 99% of the time include cowboy hats, horses, guns, and some kind of town in the middle of nowhere.

An example of the hero's morality, is the ending of the movie by Sergio Leone's 'The Good, The Bad, and The Ugly'. In this scene, Blondie has Tuco hanging by a noose, but then shoots the rope to set him free. Although he ran away and left Tuco stranded, he could've killed him, but decided not to. 

Genre Conventions (Production Technique):

There are a lot of different aspects that come to create the unique look of a Western films. First off, the Cinematography of a Western film is distinct and crucial to its storytelling. It is very common to see a wide shot in these movies because they show off the big and vast landscapes of the American frontier. This kind of shot also emphasizes how isolated the characters are, since usually, they are in the middle of nowhere. Another kind of shot that is typically used is the close-up shot. Close-ups are typically used to show off the character's emotions usually during a gunfight or standoff. The classic close-up of squinted eyes is famous and seen in many influential Westerns. And lastly, the classic Cowboy Shot is also very well known and was a shot that was created for its genre. It was invented in the 1930s by American filmmakers and named after the shots ability to show the character's gun holster in the frame.

This shot from Sergio Leone's 'Once Upon a Time in the West', includes the famous Cowboy Shot. This kind of shot composition is iconic to the genre.

Another very important aspect is sound. The use of diegetic sound makes up the soundscape of the movies and adds to the immersion that the viewer feels when watching them. The sound of footsteps, gunfire, wind, birds, are all essential to capturing the essence and the environment of the movie. The use of music is also crucial to the movie. The use of music guides the audiences responses during certain moments, and in a way, telling them the story that is happening along with scene. Music can also help create iconic film soundtracks. An example of this is the song 'The Ecstasy of Gold' by Ennio Morricone. Ennio created this song for 'The Good, The Bad, and The Ugly, but it has been performed at the beginning of every Metallica concert since 1983.

Set and costume design is also essential to the Western genre. The attention to detail in the costumes must be historically accurate to the time period. Costumes and sets in general all come together to create a more believable story. Using iconic symbols that are connected to the genre also help, which is why so many westerns incorporate saloons, dusty streets, and gunfights to help ground the story in its historical context.  

This is a great example of the set design of a wild west theme park that was recreated in Spain.

Institutional Conventions- How is this genre marketed?

The target audience for westerns would include older people, but a lot of the younger population has developed a growing interest in these films. People that are interested in the historical fiction genre would definitely enjoy westerns as well, considering a lot of westerns include famous historical events like the Civil War, the California gold rush, etc.

The Western genre is marketed through using certain imagery that generates a sense of nostalgia for their older audience. However, modern themes are also used to appeal to new audiences since the whole 'good versus evil' theme has been around for a long time. Movie posters usually emphasize cowboys and landscapes to evoke the classic western feel. A lot of brown and neutral tones are used to represent the dry and hot desert that these movies usually take place in. Posters usually have the hero or biggest actor in the film as the main subject to attract audiences to see them. An example of this is Clint Eastwood or John Wayne.

The movie 'The Cowboys' starring John Wayne is an example of this.

Film Sample #1: Django Unchained

The movie is about a bounty hunter named King Schultz who finds a slave named Django and buys him to help track down some outlaws. After they finish the job, Django tells Schultz that he wants to find his wife, Broomhilda, who was sold away after they tried to escape. Schultz agrees to help but wants Django to be his partner. They learn that Broomhilda was sold to a plantation in Mississippi, so they come up with a plan to gain the trust of the plantation owner, Calvin Candie. Django and Schultz pretend to be rich buyers interested in "Mandingo" fighters. As they move through the plantation, Django shows off his skills while secretly plotting to rescue Broomhilda. Candie starts to suspect them, which leads to some violent confrontations. Django eventually reveals his true identity, confronts Candie, and ultimately gets his wife back. The movie focuses on Django's quest for justice and revenge, fitting the Western theme of a hero seeking vengeance. The good versus evil trope is a staple in Westerns and this movie incorporates it into the story. The film also features the landscapes typical of Westerns, by using the American South and its locations to contribute to its overall atmosphere.

Film Sample #2: Killers of the Flower Moon

This movie is another example of a new, popular, and modern Western. This movie follows the true story of the Osage Nation in the 1920s, who became incredibly wealthy after oil was discovered on their land. However, this wealth attracted bad attention, which lead to a series of murders targeting Osage members. As more people get killed, the FBI who is under the orders of Tom White, investigate the crimes. Tom successfully uncovers the truth behind the killings and the manipulation of the Osage's wealth. While some people are brought to justice, the end of the movie reminds the viewer that the Osage and other Indigenous groups still face struggles today. The story showcases the tension between Indigenous people and the white settlers, which is a common historical theme in Westerns. This movie helps show the darker side of American expansion which can sometime be romanticized or glorified in movies. The theme of greed, is prevalent to the story, and the characters' motivations are driven by a need for wealth at the expense of the Osage people. This reminds the audience of the classic Western narrative where characters often face moral battles. This theme of greed is also seen in other classics like, 'The Good, The Bad, and The Ugly.'

Other examples:

1. 3:10 to Yuma

2. El Dorado

3. A Fistful of Dollars

4. The Man Who Shot Liberty Valance

5. Once upon a Time in the West

Representation

After learning about representation in the media in class, I would like to discuss some representational patterns in one of my favorite tv shows, The Walking Dead. I would like to discuss two major characters, Daryl Dixon and Michonne. 

Firstly, Daryl Dixon is introduced in the show as a red neck from the Appalachian region of Georgia and they include some very common stereotypes in the development of his character since the beginning. For example, in the first season of the show, they make Daryl and his brother Merle very racist towards the other characters. They also include in the story that the brothers were both abused physically by their father. They make it a point throughout the show to include numerous times that Daryl didn't grow up with fancy things, and that he actually had a very rough childhood. These traits are shown at the beginning of the show by selection, which is creating a very negative view of people who grew up similarly. He and his brother seem othering compared to the rest of the characters, as he is fundamentally based on stereotypes. It wasn't until the character became more popular that the writers of the show began to take his character to another direction and actually develop him to a deeper level.

As the show continues, his character is shown to be a lot more caring and loyal to his friends despite it being a zombie apocalypse. He becomes selfless and very accepting towards people who are also prejudiced. He becomes friends with members of the LGBTQ+ community and people of many different kind of ethnicities and races which was what his character was completely against at the beginning of the show. This could be due to majority rule. The character in general wasn't supposed to last a long time, considering his harsh views weren't very liked by most people, but because audiences wanted to see how his story and relationship with others developed, they dedicated a part of the storyline to illustrate his importance to he main character Rick Grimes, and to all the other survivors.

Another example of this is the character Michonne. Michonne joins the show in the third season, so relationships have already been formed and the fans have already created strong opinions on the characters that they like and dislike. Michonne is a black woman and the show definitely plays into the "angry and strong" stereotype at the beginning. Because of this, a lot of fans of the show actually didn't like the character. The writers of the show definitely used selection to only show select traits that Michonne had for the beginning of her storyline. Because of this, it influenced the fans to not like her and think that she was trying to take over their beloved fan favorite characters. 

However later in the show, Michonne is shown to be thoughtful and like a mother figure to Carl Grimes and eventually ends up with Rick Grimes. She becomes a powerful heroine and not just because of her strength and courage, but also because of her kindness and loyalty. In the end, she becomes a fan favorite and even gets a spin off made on her because of her popularity.

Sound Project

For this project, I first learned during the lesson about synchronous sound, asynchronous sound, diegetic sound, non diegetic sound, sound motif, sound perspective, and sound bridges. Then, I followed by watching a couple of videos about foley artists and how they use unique objects to create something called a 'soundscape.' I thought it was very interesting that every sound other than dialogue has to be made outside of the actual filming of the movie. I also watched a video on Christopher Nolan's use of shepherd tone in his film 'Dunkirk' which I enjoyed because he is one of my favorite filmmakers, and I thought the sound illusion was trippy but fascinating.

After learning about sound, I was assigned a project to create my own soundscape. I needed to create a scene only using sound that would occur in the span of 1-2 minutes. I was able to use sounds from the internet and created my own foley sounds for the scene. 

Me and my partner decided to create a scene inspired by dismissal time at school, since we experience it everyday and wanted to attempt to recreate it. We created an outline of 5 scenes; the first one was packing up and the bell ringing, the second one was walking out of school, the third was finding a ride home, the fourth was the car ride, and the last one was the arrival at home. We wrote under each scene what sounds would be heard in the background during each event for example, backpacks zipping, feet squeaking, foot tapping, chairs moving, etc. This outline really helped me stay organized when I was searching for the sounds on the audio websites. We split up the scenes and she did the first half, and I did the second half. I used adobe premiere to edit my project.

I think that editing wise, I did pretty well and I think that in the end I was happy with my result. It seemed to me that the soundscape I made sounded similarly as to what would happen at a school. However, I do believe that some of the sounds could've been more seamless. I think that I also would have liked to add more sounds, especially during the looking for a ride portion of the soundscape. I think that looking for a car ride home is usually more chaotic and I could've represented that better if I used more variety of sounds.

UribeDumit_soundscape_per1

One Word Film

 For this assignment, I was assigned a word and was tasked to create a short film that strives to represent it with a partner.

Me and my partner were given the word "loving" and immediately began brainstorming in class. We made a storyboard of our idea and made our film a love story between a couple and tried to portray that emotion with certain camera angles, and shots. 

 

Our storyboard helped me and my partner a lot when it came to filming our project. Because we had visualized everything before filming, we were able to have enough time to try out other kinds of shots after trying what we had written down before. Since we were organized, we had time to experiment with different things.

Unfortunately, my computer is very old and can't download the app adobe premiere, and I didn't have time to edit in class because my computer wasn't working. However, I used the app iMovie on my computer to edit at home and was very happy with the result. 

While editing, I was very proud of my color grading. I attempted to create a warm and saturated tone to the film to convey a romantic and cozy feeling. I like how it turned out and don't think it looks overly saturated or too dull. I like the background music that I added but I think I might be biased because I love jazz music. However, I think that it fits the film perfectly. I do regret the dolly zoom I made. I don't think it was the right choice to make considering its supposed to be a romantic and slow kind of film, and the dolly zoom seems a little rushed and over the top. I think I should've thought while filming how it would look in the long run, and not just done it because I thought it seemed cool in the moment. I also would've liked to add some filler scenes in the project because I think it could have made the film seem more visually interesting.

Gabriela OWF